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Case Studies — Real Coaching Funnels, Real Numbers

Real Funnels. Real Numbers.
Real Graphs.

Six complete build stories — the challenge, the system we built, the metrics, and the chart to prove it. Filter by the funnel type you need. (Sample data — client results will replace these.)

Sarah Mitchell, career coach
Sarah MitchellCareer Coach • Online Course
Webinar Funnel + AI Nurture
Case Study 01 — Course Funnel

Course Funnel That Sold Out 2 Cohorts

The Challenge

Sarah had a great course but no system — selling through random DMs and posts, revenue unpredictable month to month. Two previous "funnel in a box" tools had failed her.

What We Built

A complete webinar-to-course funnel: ad-driven registration, 5-email AI-written nurture sequence, evergreen webinar, cart with urgency automation and a $497 → $997 order bump structure.

The Results (90 Days)
4.2xROAS
$138KRevenue
11,400Leads
2/2Cohorts Sold Out
"I went from sending DMs manually to having a system that sells my course every single day. The funnel paid for itself in 6 weeks."— Sarah Mitchell
Weekly course sales during the 12-week launch windowFunnel data
DESIGN TRANSFORMATION

Old Page vs Our Rebuild.

Drag the slider — same brand, same offer, completely different conversion machine.

Rebuilt funnel page
Before rebuild BEFORE
AFTER · REBUILT
⇔
Case Study 02 — High-Ticket Application Funnel

Application Funnel For $2.5K Coaching Program

The Challenge

David's 1-on-1 calendar was empty and his $2,500 program was a hard sell through cold DMs. He needed pre-qualified prospects ready to buy on the call.

What We Built

A qualifying application funnel: video sales letter landing page, 12-question application with AI auto-scoring, booking automation with reminders, and a 7-day pre-call nurture sequence.

The Results (120 Days)
31%Close Rate
$217KRevenue
312Calls Booked
$2,500Avg. Ticket
"I just showed up to my sales calls with pre-sold clients. 31% close rate on a $2,500 program. Unreal."— David Johnson
David Johnson, fitness trainer
David JohnsonFitness Trainer • High-Ticket Coaching
Application Funnel + Lead Scoring
Calls booked vs deals closed, month by monthFunnel data
Rachel Kim, B2B consultant
Rachel KimB2B Consultant • Masterclass Funnel
Evergreen Webinar + Retargeting
Case Study 03 — Evergreen Masterclass Funnel

Webinar Funnel With 5.1x Return

The Challenge

Rachel's consulting relied entirely on referrals. Feast-and-famine cycles made growth impossible, and she had zero leverage from her expertise.

What We Built

An evergreen masterclass funnel: LinkedIn + Meta ads to registration, AI-personalized reminder system, live-to-automated webinar hybrid, and a $2K retainer pitch with downsell.

The Results (60 Days)
5.1xROI
$94KRevenue
6,850Registrations
9New Retainers
"My webinar funnel generates consistent leads every week on autopilot. Feast-and-famine is officially over."— Rachel Kim
Masterclass registrations growth, week by weekFunnel data
Case Study 04 — Membership Recurring Funnel

From 42 To 517 Members In 8 Months

The Challenge

Amna's wellness membership was stuck at 42 members for a year. Churn ate every new signup, and she had no automated path from follower to paying member.

What We Built

A membership growth funnel: 7-day $1 trial offer, AI onboarding sequence that drove habit in week one, win-back campaigns for cancellees, and a monthly challenge viral loop that members shared.

The Results (8 Months)
517Active Members
$31KMonthly Recurring
↓58%Churn Rate
4.8%Trial → Paid
"Recurring revenue changed my life. I finally know what I'll earn next month."— Amna Raza
Amna Raza, wellness coach
Amna RazaWellness Coach • Membership Site
Trial Funnel + AI Onboarding
Active members, month by monthFunnel data
Mark Delaney, leadership trainer
Mark DelaneyLeadership Trainer • Corporate B2B
B2B Funnel + Case-Study Ads
Case Study 05 — Corporate Training Funnel

B2B Funnel That Landed 8 Corporate Deals

The Challenge

Mark sold leadership workshops to companies — but only through LinkedIn DMs and conferences. Long cycles, unpredictable pipeline, no way to demonstrate expertise at scale.

What We Built

A B2B authority funnel: industry report as lead magnet, AI-personalized email nurture by company size, case-study retargeting ads, and a "book a discovery call" flow for HR directors.

The Results (12 Months)
17Corporate Deals
$154KRevenue
2,900HR Leads
↓44%Sales Cycle
"The pipeline fills itself now. I walk into every call as the trusted expert, not a vendor."— Mark Delaney
Corporate deals closed and revenue, quarter by quarterFunnel data
Case Study 06 — Digital Product Launch Funnel

214 Sales In Launch Week — Then Evergreen

The Challenge

Zainab had a $47 nutrition meal-planning product and a small but engaged Instagram following. Launches were exhausting manual affairs — and died the week after.

What We Built

A launch-to-evergreen funnel: challenge-based launch sequence, tripwire order bump, AI cart-abandonment recovery, then a fully automated evergreen version with weekly optimization.

The Results (First 90 Days)
983Total Sales
$46KRevenue
3.9xROAS
24/7Evergreen Sales
"My little $47 product now sells every single day without me touching anything. This still feels surreal."— Zainab Hassan
Zainab Hassan, nutritionist
Zainab HassanNutritionist • Digital Products
Launch + Evergreen Hybrid
Product sales: launch spike then evergreen stabilityFunnel data
Across All 6 Builds

The Pattern Is Impossible To Ignore

Individually these are stories. Together they're a system — and the averages tell you what to expect when the system is applied to your business.

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