The Articles
Funnel Marketing, Backed by Data.
Research-driven articles on funnels, landing pages, email automation, webinars, pricing and AI — everything a coach needs to sell expertise online. No fluff, all benchmarks.
Research-driven articles on funnels, landing pages, email automation, webinars, pricing and AI — everything a coach needs to sell expertise online. No fluff, all benchmarks.
Funnel Strategy
Most coaching funnels don't fail because of bad traffic or ugly design. They fail for three silent, fixable reasons — and the data proves every one of them.
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Conversion
Is 3% great or terrible? Real benchmark data from 41,000+ landing pages — judge your coaching funnel against reality, not guesswork, and learn what lifts the number.
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Funnel Strategy
A coaching funnel is five stages wired together — attract, capture, nurture, convert, upsell. Here is what each stage must do, with the numbers to aim for.
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Email Marketing
Email still returns ~$36 for every $1 spent. Here are the exact sequences coaching funnels need — welcome, nurture, launch, cart and re-engagement — with timing.
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List Building
Checklists and ebooks are dead. These 12 lead magnet formats for coaches convert 20-40% — with the promise formula that makes any magnet irresistible.
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Webinar Funnels
Registration rates, show-up rates, offer conversion — what good webinar funnels actually produce for coaches in 2026, stage by stage, plus the fixes for each weak number.
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Copywriting
AIDA, PAS, and five more battle-tested copywriting formulas — shown on real coaching offers, with the headlines, bullets and CTAs that pull each one together.
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Offers & Pricing
Why a $2,500 program can be easier to sell than a $300 one — anchoring, framing, guarantees and the pricing mechanics that make high-ticket coaching feel safe to buy.
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AI & Automation
83% of AI-leading teams beat revenue targets. Here's where AI genuinely lifts a coaching funnel — lead scoring, follow-ups, personalization — and where it quietly kills trust.
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Conversion
Testimonials with numbers lift conversion 34% — but placement, format and freshness decide the size of the lift. The complete social proof playbook for coaching funnels.
Read articleEvery insight here is something we implement for clients daily. Want a funnel built around your coaching offer — benchmarks included?