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Notes From The Funnel Floor.

Short, practical posts from real client builds — what we shipped, what broke, what actually moved revenue. Written between launches, not from an ivory tower.

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First post is brewing.

We're writing up launch notes from our latest builds right now. Meanwhile, the Articles library has 10 deep-dive guides waiting for you.

Why 9 Out of 10 Coaching Funnels Fail (And How to Build the 10th) Funnel Strategy
Oct 8, 202612 min read

Why 9 Out of 10 Coaching Funnels Fail (And How to Build the 10th)

Most coaching funnels don't fail because of bad traffic or ugly design. They fail for three silent, fixable reasons — and the data proves every one of them.

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Landing Page Conversion Benchmarks 2026: What "Good" Actually Looks Like Conversion
Oct 14, 202611 min read

Landing Page Conversion Benchmarks 2026: What "Good" Actually Looks Like

Is 3% great or terrible? Real benchmark data from 41,000+ landing pages — judge your coaching funnel against reality, not guesswork, and learn what lifts the number.

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The Anatomy of a Coaching Funnel That Sells on Autopilot Funnel Strategy
Sep 30, 202613 min read

The Anatomy of a Coaching Funnel That Sells on Autopilot

A coaching funnel is five stages wired together — attract, capture, nurture, convert, upsell. Here is what each stage must do, with the numbers to aim for.

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