01 · CAMPAIGNS
Meta & Google Ads
Campaign structure, launch and daily management — built around your funnel stages, not vanity reach. If it doesn't sell, we kill it; if it sells, we scale it.
A funnel without traffic is a shop in the desert. We run Meta & Google campaigns that pour coaching-ready visitors into your funnel — people already searching for transformation — every single day.
Every dollar is tracked from click to customer. If it doesn't sell, we kill it. If it sells, we scale it.
01 · CAMPAIGNS
Campaign structure, launch and daily management — built around your funnel stages, not vanity reach. If it doesn't sell, we kill it; if it sells, we scale it.
3–5 fresh variants every week, so fatigue never gets a chance to kill performance.
Lookalikes · buyers, not browsers
Pixels, conversion APIs and UTMs — every lead and sale traced back to the exact ad.
Budgets shift to winners, losers cut fast — the account gets sharper every week.
One simple weekly report — spend, leads, sales, and what happens next.
Retargeting · fence-sitters closed
We pick the 2–3 channels where your buyers actually are — and ignore the rest.
This is a real pattern from our client accounts: cost per lead falls while return on ad spend climbs. The gap between the two lines is where profit lives.
We don't run every platform "just in case". We pick the 2–3 channels where your buyers actually are, then dominate them.
A typical coaching-offer mix: Meta for volume, Google for intent, YouTube for trust, email to multiply every click, retargeting to close the fence-sitters.
Get My Channel PlanThis is the weekly rhythm after your first 30 days — the compounding loop that makes the numbers climb:
Your plain-English report lands — spend, leads, sales — and the bleeding ads from last week are already paused.
3–5 fresh hooks and creatives enter testing — fatigue never gets a foothold in the account.
Budget shifts toward what's converting — scaled gradually so the algorithm stays stable.
Lookalikes refreshed from the newest buyers — targeting tightens as data accumulates.
CPL trend, funnel alignment and next week's plan — you always know what's happening and why.
Week's visitors get the closing sequence — fence-sitters pulled back while you're off.
Ads done week-by-week with full transparency — you see every number, every move.
Ad accounts, pixel, conversion API and funnel tracking verified or rebuilt from scratch.
Audience map built from your best customers, plus the first 3–5 ad variants written and designed.
Campaigns live with daily monitoring — losers cut fast, winners get the budget.
Plain-English report, cost-per-lead review, and the scale-or-hold decision made together.
Your accounts, your spend, your data — we bring the structure, creatives and daily discipline.
Same budget — three very different levels of discipline around it:
The blue "Boost" button
Funnel-stage campaigns, daily discipline
Account managers & lock-ins
Three live client patterns — every number below comes straight out of the Monday reports:
−63%CPL · $3.10
"Cost per lead dropped from $8.40 to $3.10 — and the leads book themselves through the funnel."
Read the full story
3.8xROAS · 512 leads
"512 sign-ups in a quarter from a 15-mile radius. The studio is full and there's a waitlist now."
Read the full story
2.9xROAS · $47K added
"YouTube warmed them up, the webinar closed them. $47K in added revenue in six months."
Read the full storyAds multiply what exists — they can't fix a broken funnel. Here's the honest filter:
Fixed management fee, zero spend markup — you pay the platforms directly:
No funnel yet? Ads need somewhere to land
Full funnel + campaign launch
Done-for-you ads, managed weekly
Media budget is separate ($1,500–3,000/mo recommended) and paid directly to the platforms — we never mark up spend. Month-to-month management, no lock-in.
For coaching offers we recommend a minimum of $1,500–$3,000/month in media spend. Below that, the algorithm doesn't have enough data to optimize and results get unpredictable.
Always. Everything runs inside your ad accounts — we work as partners you grant access to. Spend, data and history stay yours forever, even if we part ways.
Leads usually flow within the first week. Profitability typically arrives between weeks 4–6 as testing narrows to winning angles. We set these expectations in writing before launch.
For most coaching offers: Meta for volume and Google for intent — but the audit decides, not opinion. We recommend the 2–3 channels where your buyers actually are and ignore the rest.
Yes, and that's often the fastest win. We audit the account, keep what's working, cut what's bleeding and rebuild the structure around your funnel stages — without resetting your account history.
You do — every hook, script, image and video we make is your property from the moment it's delivered. If we ever part ways, your next team inherits a full library instead of starting from zero.
You hear it from us first, not after the invoice. A drop triggers the same week: diagnose (fatigue, tracking, landing page or market), cut what's failing, test the fix — and your Monday report explains exactly what happened and what changed.
Book a free call — we'll audit your funnel, map the channel plan and tell you honestly whether ads are the right next move.
Fill My Funnel