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Service 03 — Fuel

Ad Traffic That's Thirsty For Your Coaching

A funnel without traffic is a shop in the desert. We run Meta & Google campaigns that pour coaching-ready visitors into your funnel — people already searching for transformation — every single day.

Coaches Scaling AdsCourse LaunchersWebinar HostsExperts Going Online
4.2xavg. ROAS
-46%cost per lead
$1.2M+ad spend managed
LIVE — AD ENGINE
ROAS 4.2xcampaigns auto-optimized daily
CPL −46%coaching leads, not empty clicks
Meta + Google$1.2M+ ad spend managed
What's Included

Full-Funnel Campaigns, Not Just Boosted Posts

Every dollar is tracked from click to customer. If it doesn't sell, we kill it. If it sells, we scale it.

Campaigns built around funnel stages 01 · CAMPAIGNS

Meta & Google Ads

Campaign structure, launch and daily management — built around your funnel stages, not vanity reach. If it doesn't sell, we kill it; if it sells, we scale it.

Meta AdsGoogle AdsDaily management
02 · CREATIVES

Ad Hooks & Angles

3–5 fresh variants every week, so fatigue never gets a chance to kill performance.

Audience targeting that reaches buyers Lookalikes · buyers, not browsers
03 · TRACKING

Every Dollar Traced

Pixels, conversion APIs and UTMs — every lead and sale traced back to the exact ad.

04 · OPTIMIZE

Weekly Compounding

Budgets shift to winners, losers cut fast — the account gets sharper every week.

05 · REPORTS

Plain-English Mondays

One simple weekly report — spend, leads, sales, and what happens next.

Retargeting brings visitors back Retargeting · fence-sitters closed
06 · CHANNELS

The Right Mix Only

We pick the 2–3 channels where your buyers actually are — and ignore the rest.

What Optimization Looks Like

12 Weeks Of Compounding Cuts & Climbs

This is a real pattern from our client accounts: cost per lead falls while return on ad spend climbs. The gap between the two lines is where profit lives.

  • CPL down 63% — from $8.40 to $3.10 per lead
  • ROAS up 3.5x — from breakeven to 4.2x return
  • Profitable by week 5 — most accounts cross breakeven here
Channel Strategy

The Right Channel Mix For Your Offer

We don't run every platform "just in case". We pick the 2–3 channels where your buyers actually are, then dominate them.

Budget Split That Actually Converts

A typical coaching-offer mix: Meta for volume, Google for intent, YouTube for trust, email to multiply every click, retargeting to close the fence-sitters.

Get My Channel Plan
Inside The Retainer

One Week In Your Ad Account

This is the weekly rhythm after your first 30 days — the compounding loop that makes the numbers climb:

Monday

Report & cuts

Your plain-English report lands — spend, leads, sales — and the bleeding ads from last week are already paused.

Tuesday

New variants live

3–5 fresh hooks and creatives enter testing — fatigue never gets a foothold in the account.

Wednesday

Winners get fuel

Budget shifts toward what's converting — scaled gradually so the algorithm stays stable.

Thursday

Audience expansion

Lookalikes refreshed from the newest buyers — targeting tightens as data accumulates.

Friday

Weekly review

CPL trend, funnel alignment and next week's plan — you always know what's happening and why.

Weekend

Retargeting sweep

Week's visitors get the closing sequence — fence-sitters pulled back while you're off.

Your involvement: about 20 minutes a week.You read Monday's report, approve the scale decision, and get back to coaching — we run everything else.
Your First 30 Days

From Audit To Scale Decision

Ads done week-by-week with full transparency — you see every number, every move.

Week 1

Audit & tracking

Ad accounts, pixel, conversion API and funnel tracking verified or rebuilt from scratch.

Pixel & CAPIFunnel trackingAccount audit
Weeks 1–2

Research & creatives

Audience map built from your best customers, plus the first 3–5 ad variants written and designed.

Audience map3–5 ad variantsAngles tested
Weeks 2–3

Launch & optimize

Campaigns live with daily monitoring — losers cut fast, winners get the budget.

Daily monitoringFast cutsBudget to winners
Week 4

First report & scale

Plain-English report, cost-per-lead review, and the scale-or-hold decision made together.

Plain-English reportCPL reviewScale decision
What we need from you Partner access to your ad accounts — ownership stays with you Your offer numbers (price, margin, current CPL) and one kickoff call.
Honest expectations Leads usually flow in week 1; profitability typically weeks 4–6 Media budget: $1,500–3,000/mo minimum (paid to the platforms, not us).
The Ads Stack

Run Inside The Platforms You Already Use

Your accounts, your spend, your data — we bring the structure, creatives and daily discipline.

Honest Comparison

Boosting, Agency, Or This?

Same budget — three very different levels of discipline around it:

Boosting Posts

The blue "Boost" button

StrategyNo structure — boost & pray
CreativesOne post for months
TrackingPixel maybe installed
ReportingPlatform vibes only
CostLooks cheap, burns slow
Most Coaches Choose This

FTS Managed Ads

Funnel-stage campaigns, daily discipline

StrategyBuilt around your funnel stages
Creatives3–5 new variants every week
TrackingCAPI + UTMs + full dashboard
ReportingPlain-English, every Monday
CommitmentMonth-to-month, no lock-in
Fill My Funnel

Typical Agency

Account managers & lock-ins

StrategyTemplate playbooks
CreativesOutsourced, slow rounds
TrackingVanity metrics focus
ReportingMonthly PDF, full jargon
Commitment6–12 month contracts
Marketing team reviewing campaign performance
$1.2M+ ad spend managed across client accounts
Deliverables

What You Get Every Week

  • Campaign management on your chosen channels
  • 3–5 fresh ad creatives & hooks tested weekly
  • Budget reallocation based on live performance
  • Full tracking dashboard — spend to sale
  • Plain-English weekly report + next actions
Included inGrowth System & Scale Partner plans
View Pricing
Accounts We Run

Campaigns That Are Delivering

Three live client patterns — every number below comes straight out of the Monday reports:

Honest Check

Is This Service For You?

Ads multiply what exists — they can't fix a broken funnel. Here's the honest filter:

Perfect fit if you…

  • Have a funnel that already converts and want more leads on demand
  • Can invest $1,500+/month in media spend (separate from our fee)
  • Want every dollar traced from click to closed sale
  • Are done praying for organic reach to come back

Not a fit if you…

  • Have no funnel or page to send traffic to yet — build first
  • Need profit in week one — testing takes 4–6 weeks, we're honest about it
  • Want a $200/month boost-posts arrangement — that's not media strategy
Investment

What Does It Cost?

Fixed management fee, zero spend markup — you pay the platforms directly:

Starter Funnel
$697

No funnel yet? Ads need somewhere to land

  • Opt-in + sales + thank-you pages
  • Tracking wired from day one
  • The base campaigns pour into
Build The Funnel First
Growth System
$1,997

Full funnel + campaign launch

  • Complete AI funnel build
  • First campaigns structured & launched
  • 3-month payment plan available
Compare Plans
This Service Lives Here Scale Partner
$3,997 + $597/mo

Done-for-you ads, managed weekly

  • Everything in Growth System
  • Ongoing Meta & Google management
  • Weekly reports + monthly A/B tests
Fill My Funnel

Media budget is separate ($1,500–3,000/mo recommended) and paid directly to the platforms — we never mark up spend. Month-to-month management, no lock-in.

Quick Answers

Common Questions About This Service

For coaching offers we recommend a minimum of $1,500–$3,000/month in media spend. Below that, the algorithm doesn't have enough data to optimize and results get unpredictable.

Always. Everything runs inside your ad accounts — we work as partners you grant access to. Spend, data and history stay yours forever, even if we part ways.

Leads usually flow within the first week. Profitability typically arrives between weeks 4–6 as testing narrows to winning angles. We set these expectations in writing before launch.

For most coaching offers: Meta for volume and Google for intent — but the audit decides, not opinion. We recommend the 2–3 channels where your buyers actually are and ignore the rest.

Yes, and that's often the fastest win. We audit the account, keep what's working, cut what's bleeding and rebuild the structure around your funnel stages — without resetting your account history.

You do — every hook, script, image and video we make is your property from the moment it's delivered. If we ever part ways, your next team inherits a full library instead of starting from zero.

You hear it from us first, not after the invoice. A drop triggers the same week: diagnose (fatigue, tracking, landing page or market), cut what's failing, test the fix — and your Monday report explains exactly what happened and what changed.

You Own The AccountsSpend, data and history stay yours
Zero Spend MarkupYou pay platforms directly, not us
No Long Lock-InsMonth-to-month, earn it every 30 days
Plain-English ReportsEvery Monday, no jargon

Ready To Pour Real Traffic In?

Book a free call — we'll audit your funnel, map the channel plan and tell you honestly whether ads are the right next move.

Fill My Funnel
Fixed fees, zero spend markup Your ad accounts, always No lock-in contracts