Service 02 — Foundation

Funnel Strategy Built Around Your Coaching

Most funnels fail because they're guessed. We map your entire coaching customer journey — every page, email, trigger and upsell across your value ladder — before a single pixel gets built.

Map My Funnel See The Process

Career CoachesLeadership TrainersHealth CoachesAgency Owners

14page funnel map

5offer ladder steps

90-daygrowth roadmap

LIVE — FUNNEL BLUEPRINT

Offer ladder — 5 stepsfree lead magnet → $2,500 program

14-page funnel mapevery page & trigger pre-planned

90-day roadmapweekly growth milestones

What's Included

The Deep Work Others Skip

This is the difference between a funnel that converts and a pretty page that doesn't.

Deep-dive research into offers and customers

01 · RESEARCH

Offer & Audience Deep-Dive

We interview you, analyze your best customers and map the exact journey from stranger to buyer — including the objections nobody talks about.

InterviewsCustomer auditObjection map

02 · VOICE

Voice-of-Customer Mining

Your buyers' exact words become your hooks — mined from reviews, calls and communities.

Value ladder · 5 steps

03 · RIVALS

Competitor Teardown

Top 5 players in your niche dissected — hooks, prices and the gaps you'll launch into.

04 · PRICING

Pricing Psychology

Every ladder step priced to fund the ads for the next — the funnel grows itself.

05 · TRIGGERS

Email & Automation Map

Every email and trigger planned before a pixel is built — nothing improvised later.

90-day roadmap · week by week

06 · DELIVERED

Everything In One Blueprint

One document your team (or ours) can execute without asking questions.

The Value Ladder

Where The Money Actually Comes From

A properly structured ladder means your free content funds your tripwire, your tripwire funds your ads, and your high-ticket closes buyers who are already sold. This is the average revenue split we design for:

35% from high-ticket — just 5% of your leads
57% from core + premium — your self-liquidating engine
Ads pay for themselves — front-end covers acquisition

The 90-Day Roadmap

You Leave With A Plan You Could Execute Yourself

Strategy clients get the full growth roadmap — projected revenue, week-by-week milestones and clear next actions.

Sample Client Forecast: $6K → $37K / mo

Based on their real numbers — traffic, list size, offer price — we model conservative, expected and stretch scenarios. No hype, just math you can check.

Conservative case Expected case Stretch case

After The Blueprint

The First 90 Days — Sequenced For You

The roadmap isn't a poster — it's a week-by-week sequence. Here's how strategy clients typically run it:

Day 0

Blueprint handover

Live walkthrough done, adjustments made, the 90-day roadmap is yours — every milestone dated.

Week 1

Build kickoff

Pages, forms and CRM wiring start — the map turns into a machine. You approve copy before design.

Weeks 2–3

Funnel goes live

Opt-in, sales and checkout pages live with sequences running — first organic leads flow in.

Week 4

Traffic turns on

The ladder's front end starts funding ads — spend guided by the forecast, not by mood.

Week 6

First optimization pass

Real data replaces assumptions — hooks, prices and pages get their first evidence-based tune.

Week 8

Peak performance window

Most funnels built on a validated blueprint hit their stride here — compounding, not restarting.

Day 90

Scale decision

Forecast vs actuals reviewed together — double down, expand the ladder or open a new segment.

The blueprint pays for itself in the build.Every strategy client gets the full fee credited toward their build — most start the Monday after handover.

The Process

Five Days From Call To Complete Blueprint

One focused week — research, mapping and pricing psychology, delivered as a plan you could execute yourself.

Day 1

Kickoff deep-dive

A 60-minute call on your offers, customers, numbers and goals — recorded and transcribed for the research.

Offers & goalsCustomer auditCall transcribed

Days 2–3

Research sprint

Customer language mining, a top-5 competitor teardown and an offer gap analysis for your niche.

Language miningCompetitor teardownGap analysis

Day 4

Blueprint build

Full funnel map, value ladder with pricing psychology for each step, and every email trigger.

Funnel mapValue ladderEmail triggers

Day 5

Live walkthrough

We present the plan live, adjust it in real time and hand over the 90-day growth roadmap.

Live presentationReal-time adjustments90-day roadmap

What we need from you One 60-minute deep-dive call and rough numbers — even estimates work Plus answers to our short offer questionnaire.

Delivered on day 5 Blueprint + roadmap are yours to keep, forever Strategy fee is credited in full if we build it for you.

The Research Stack

Decisions Built On Real Data Tools

The same research arsenal enterprise strategists use — pointed at your niche for five focused days.

Honest Comparison

Guessing, Template, Or A Real Blueprint?

Three ways to get a funnel strategy — only one of them is built on your actual numbers:

DIY Guessing

Gut feeling + free YouTube advice

Time to clarityMonths of launch-and-learn

Research depthWhatever Google tells you

Pricing psychologyCopy a competitor and hope

Competitor intelYou can peek — time permitting

What you getNotes somewhere in a doc

Most Coaches Choose This

FTS Blueprint

5-day sprint on your real numbers

Time to clarity5 days, fixed date

Research depthInterviews + language mining + teardown

Pricing psychologyEvery ladder step funds the next

Competitor intelTop 5 dissected, gaps named

What you getMap + ladder + 90-day roadmap

Map My Funnel

Generic Template

"Funnel blueprint" PDFs & courses

Time to clarityInstant — and generic

Research depthZero — built for "everyone"

Pricing psychologySame numbers for every niche

Competitor intelNot included

What you getA doc you still have to adapt

Deliverables

Everything You Walk Away With

Visual funnel map — every page, email & automation
Value ladder with pricing psychology for each step
Competitor teardown report (top 5 in your niche)
90-day growth roadmap with weekly milestones
Copy angle document — hooks & messaging per segment

Standalone or included inall plans

View Pricing

Team mapping funnel strategy on whiteboard

5 Days from kickoff to complete blueprint

Blueprints In Action

Strategies That Got Executed

Three of the 120+ funnels that started as a 5-day blueprint — every number below is the roadmap actually working:

3.1xlaunch ROI · $94K

Marcus Bell · Leadership Coach

Leadership Program Launch Map

"The ladder funded the whole launch. I didn't pay for ads out of pocket after week three."

Read the full story

400+leads · 90 days

Priya Sharma · Wellness Coach

From Zero To First 400 Leads

"I had no list and no idea. The roadmap told me exactly what to do each week — I just followed it."

Read the full story

$37K/mo · by day 90

James Carter · Agency Owner

Retainer Ladder Rebuild

"The forecast said $37K by day 90. We landed at $36.4K. The math in this thing is real."

Read the full story

Honest Check

Is This Service For You?

Strategy only pays off when it's built on truth. Here's who gets the most from it:

Perfect fit if you…

Have expertise and an offer, but the funnel so far is guesswork
Are about to launch a program and want the structure validated first
Built something before but growth has plateaued
Want a plan you could hand to any team and say "execute this"

Not a fit if you…

Want a finished funnel this week — that's the Pages or AI Funnel build
Won't share real numbers — the forecast is only as honest as the inputs
Are looking for validation of a plan you'll ignore anyway

Investment

What Does It Cost?

One fixed fee for the sprint — and it's credited in full toward any build:

This Service Lives Here Strategy Sprint

$697

The complete 5-day blueprint

Visual funnel map — every page & trigger
Value ladder + pricing psychology
Competitor teardown + 90-day roadmap
Fee credited toward any build

Map My Funnel

Growth System

$1,997

Blueprint + full AI funnel build

Everything in the Strategy Sprint
Complete AI funnel built for you
3-month payment plan available

Compare Plans

Scale Partner

$3,997 + $597/mo

Build it, run it and scale it with you

Everything in Growth System
Quarterly strategy reviews
Ongoing optimization & ads management

Compare Plans

The $697 strategy fee is credited in full toward Growth System or Scale Partner — the blueprint effectively costs nothing if we build it.

Quick Answers

Common Questions About This Service

Absolutely. Many clients take the blueprint and build it themselves or with their team. If you later want us to build it, the strategy fee is credited toward your project.

One 60-minute deep-dive call, access to any existing numbers (even rough ones), and answers to our offer questionnaire. We do the rest — research, mapping, pricing logic.

No — it's a working session plus deliverables. We walk through the blueprint live with you, adjust it in real time based on your input, and you get recorded assets you can reuse forever.

Yes — most strategy clients continue into the build (AI Funnel or Pages). Your strategy fee is credited in full toward that project, so the blueprint effectively costs nothing if we build.

The blueprint includes a from-zero traffic plan — organic, partnerships and paid — sequenced with your build. Several clients started at zero and followed the roadmap to their first consistent leads.

Then the map updates, not the method. One revision call is included within 30 days — if your offer, price or audience shifts, we re-run the affected ladder steps and triggers so the blueprint still matches reality.

Five days of focused work beats five weeks of drifting. The sprint is full-time: language mining, competitor teardowns and pricing runs in parallel, with your kickoff interview on day one. You get the same depth agencies stretch over six weeks — minus the dead time.

Fee Credited Toward BuildBlueprint costs nothing if we build

Yours To KeepEvery asset, forever — no strings

Built On Real NumbersYour data, not industry averages

5-Day DeliveryKickoff to complete blueprint

Stop Guessing. Start With A Map.

One week from now you could have the complete blueprint — every page, email and trigger, priced to fund its own ads.

Map My Funnel

Fixed quotes, no hourly billing You own everything we build No lock-in contracts

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